27 March – 1 April 2018

Central Harborfront
Hong Kong



For the third consecutive year Mumm Champagne is the official champagne partner of Art Central and proud supporter of MEDIA X MUMM.

Always daring and thought-provoking, this year the MEDIA X MUMM initiative introduces urban graffiti artist, Bisco Smith. This contemporary visual artist is well-known for his ‘visual freestyle’ which blends graffiti deconstruction, gestural abstraction, and lyric based style-writing. Smith marks the commencement of Hong Kong Art Week with a cutting-edge live painting performance during First Night, with the subsequent piece on display, through the entirety of the fair, at the MEDIA X MUMM BEACH CLUB.


Find out more about the rest of Art Central's 2018 programming HERE


    New for 2018, the MEDIA X MUMM BEACH CLUB will join THE TERRACE offering a respite from the frenetic spirit of Hong Kong where fairgoers can relax, mingle, live in the moment and sip Rosé Champagne.

    Reminiscent of the exclusive waterfront lounges dotting the coasts of Bali and California, the MEDIA X MUMM BEACH CLUB offers a relaxed atmosphere, live DJ sessions, Mumm Grand Cordon Rosé and the Mumm Poptail, an Instagram-worthy cocktail featuring a glass of Mumm Grand Cordon Rosé and a fruity ice pop. By challenging expectations and breaking with convention, Poptails reveal a new dimension of cocktails and Mumm Rosé.

    Those purchasing a bottle of Mumm have the chance to learn about sabrage, an exciting technique for opening a champagne bottle with a saber.