initial Fashion x Studio Nick Verstand
Official Partner, initial Fashion, presents the first Hong Kong installation by Studio Nick Verstand. ‘ESPER’ will create an unusual and multi-sensory experience, while moving through the exhibition space visitors will be able to interact with constantly moving walls of laser light synchronised with the surrounding sound, transporting the participants to another dimension of perception.
Nick Verstand is a contemporary artist exploring human behaviour and perception through spatial audiovisual compositions. His autonomous installations and live performances investigate subjects as material-immaterial and internal-external and are created through collaborative design processes, aimed at breaking down social boundaries. The resulting intuitive experiences, co-creations of artist and audience, generate hypnotizing environments for the subconscious mind.
Founded in 2000, the initial concept is not limited to the customer’s closet; it extends to the pursuit of exquisite style and fashion in all aspects of life. THE UNUSUAL EXPERIENCE begins upon entering the store…the faint aroma of peach and French music as background for the distinctive clothing and personalised mix & match service…inspiring the customer with a fresh perspective and global vision. The unique and renowned initial style is made possible by its professional team of designers, buyers, visual merchandising and graphic, and the marketing department and frontline sales working together, and living and breathing and creating the initial style. www.initialfashion.com