IWC Schaffhausen

IWC Schaffhausen revisits Gérald Genta’s iconic design with the new Ingenieur Automatic 40, which is the main inspiration for its booth at Art Central 2024.    

In the 1970s, an era marked by an all-embracing focus on the future, Gérald Genta created the Ingenieur SL, Reference 1832, as part of his legendary series of luxury steel sports watches with integrated bracelets. In line with a functional approach to design, the Ingenieur Automatic 40 is presented in a reduced and technical way. The collection is integrated into a large steel plate, allowing visitors to discover the sculptural beauty of the watches and learn more about their intricate manufacturing process.

IWC Schaffhausen is a leading Swiss luxury watch manufacturer based in Schaffhausen. Founded in 1868 by the American watchmaker and engineer Florentine Ariosto Jones, IWC is known for its unique engineering approach to watchmaking, combining the best of human craftsmanship and creativity with cutting-edge technology and processes. Over its more than 150-year history, IWC has earned a reputation for creating professional instrument watches and functional complications, especially chronographs and calendars, which are ingenious, robust, and easy for customers to use. A pioneer in the use of titanium and ceramics, IWC today specialises in highly engineered watch cases manufactured from advanced materials, such as coloured ceramics, Ceratanium® and titanium aluminide.